SecZetta Customer Identity

Start by mapping the journeys your customers actually take. Use NE Profile to define a single schema for identities so the same customer can register on the website, continue on mobile, scan into a store kiosk, and call support without creating duplicates. Configure registration and sign-in once, then reuse the flow everywhere: choose social login options, set up OIDC/SAML for SSO, and enable passwordless with magic links or passkeys. Add progressive profiling so you collect only what’s needed at each step, and set consent prompts by region to meet local requirements. Build step-up rules in NE Access to trigger MFA for riskier actions like checkout, address changes, or viewing sensitive data.

Next, consolidate data and keep it clean. Import existing accounts from your commerce platform and CRM, then link identities that share emails, devices, or loyalty numbers. Use merge policies to safely combine histories while honoring consent. Create a preference center so customers can manage communication topics, channels, and data-sharing choices. Drive lifecycle changes with events: convert guests to registered users after a purchase, downgrade dormant accounts, or prompt profile completion after the second session. Send profile updates and consent changes to your CDP and marketing tools with webhooks so campaigns and personalization stay in sync.

Tighten access without adding friction. NE Access lets you define policies that combine roles, attributes, and context: restrict returns to verified customers, allow order tracking from recognized devices, and require MFA when sign-in velocity spikes or geolocation jumps. Set limits and throttles to block brute force attempts. Provide temporary, auditable support access via approval-based impersonation for troubleshooting. Scope API tokens for partner integrations and rotate credentials on a schedule. Keep a full audit trail of logins, profile edits, consent updates, and admin actions for reporting and compliance.

Ship faster with an API-first approach. Use REST and SCIM to manage profiles, OIDC to handle authentication, and drop in SDKs for web, iOS, and Android. Power in-store experiences with headless APIs that work offline and sync later. Promote safely through environments: run A/B tests on registration steps, check metrics like completion rate and time to first purchase, then roll out with feature flags. Automate provisioning and policy changes in CI/CD, subscribe to events for real-time automation, and stream logs to your SIEM. Before launch, validate translations, try recovery paths, simulate fraud scenarios, and finalize a rollback plan so every channel delivers a consistent, secure experience.